Which type of media is earned rather than paid?

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Multiple Choice

Which type of media is earned rather than paid?

Explanation:
Earned media is publicity that comes from third-party coverage or buzz, not from paying to place an ad. Publicity happens when news outlets, bloggers, or influencers pick up a story because it’s newsworthy or interesting, delivering exposure without a paid placement. This contrasts with paid media such as advertising, where exposure comes from buying ad space or time; direct mail, which involves paying to send promotional materials; and telemarketing, a paid outreach activity. Publicity often carries added credibility from the independent source, though it can be less predictable and harder to control.

Earned media is publicity that comes from third-party coverage or buzz, not from paying to place an ad. Publicity happens when news outlets, bloggers, or influencers pick up a story because it’s newsworthy or interesting, delivering exposure without a paid placement. This contrasts with paid media such as advertising, where exposure comes from buying ad space or time; direct mail, which involves paying to send promotional materials; and telemarketing, a paid outreach activity. Publicity often carries added credibility from the independent source, though it can be less predictable and harder to control.

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