Which statement best describes puffery in advertising?

• A. Exaggerated or subjective claims that no reasonable consumer would take as fact; generally legal in advertising but not deceptive.
• B. Claims that can be proven with data.
• C. Statements that must be approved by a regulatory agency.
• D. Claims about price discounts only.

Answer: (B)

Puffery is about exaggerated, subjective claims that a reasonable consumer wouldn’t take as factual. These statements are meant to boast or charm, not to be proven, and they’re generally legal in advertising as long as they don’t mislead. So phrases like “the world’s best coffee” or “unbelievable results” are puffery because they express opinion or exaggeration rather than verifiable facts. The other options describe claims that can be proven with data, require regulatory approval, or focus only on price discounts, which aren’t puffery.