Which statement about reach and frequency is correct?

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Multiple Choice

Which statement about reach and frequency is correct?

Explanation:
Reach measures how many individuals in the target audience are shown the message at least once, while frequency captures how many times, on average, those exposed individuals see it. This separation helps you plan effectively: you can aim for broad reach to touch more people, or higher frequency to reinforce the message with those already reached. For example, if a campaign reaches 100,000 unique people and each sees the ad about 3 times on average, you’ve achieved roughly 300,000 impressions. The other statements mix up concepts like campaigns, channels, time spent, or even revenue and cost, which aren’t what reach and frequency measure.

Reach measures how many individuals in the target audience are shown the message at least once, while frequency captures how many times, on average, those exposed individuals see it. This separation helps you plan effectively: you can aim for broad reach to touch more people, or higher frequency to reinforce the message with those already reached. For example, if a campaign reaches 100,000 unique people and each sees the ad about 3 times on average, you’ve achieved roughly 300,000 impressions. The other statements mix up concepts like campaigns, channels, time spent, or even revenue and cost, which aren’t what reach and frequency measure.

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