Which promotional tactic is designed to incentivize purchases with price reductions?

• A. Public relations
• B. Sponsorship
• C. Sales promotions
• D. Content marketing

Answer: (C)

Sales promotions are short-term actions that use price or other incentives to trigger an immediate purchase. They include price reductions, coupons, rebates, samples, buy-one-get-one-free offers, and contests. This direct focus on delivering a cost saving to the consumer makes it the most effective way to incentivize purchases quickly. Public relations aims to influence public perception and build goodwill rather than offer price reductions. Sponsorship centers on brand exposure by supporting events or causes. Content marketing provides valuable information to attract customers over time rather than delivering a short-term price-based incentive.