Which metric is commonly used to gauge how often an ad is shown to an audience in a given period?

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Multiple Choice

Which metric is commonly used to gauge how often an ad is shown to an audience in a given period?

Explanation:
Impressions measure how often an ad is shown to people in a given period. It counts every display of the ad, even if the same person sees it multiple times. This makes it the best way to gauge exposure frequency during a timeframe. In contrast, click-through rate looks at the proportion of those displays that lead to clicks, conversion rate looks at the proportion of clicks that result in a desired action, and return on investment evaluates profitability relative to spend. So impressions specifically track how often the ad appears to the audience.

Impressions measure how often an ad is shown to people in a given period. It counts every display of the ad, even if the same person sees it multiple times. This makes it the best way to gauge exposure frequency during a timeframe.

In contrast, click-through rate looks at the proportion of those displays that lead to clicks, conversion rate looks at the proportion of clicks that result in a desired action, and return on investment evaluates profitability relative to spend. So impressions specifically track how often the ad appears to the audience.

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