What is geotargeting?

• A. Randomly selecting audiences
• B. Delivering messages to users based on geographic location.
• C. Delivering messages based on age alone
• D. Targeting by time of day only

Answer: (B)

Geotargeting is delivering messages to people based on where they are located. This uses location data from devices or IP addresses to show content that’s relevant to the user’s geographic area, such as a nearby store, a local event, or language preferences for a region.

That’s why the best choice is delivering messages to users based on geographic location. It directly ties the message to where the person is, making it more relevant and potentially more effective.

Why the other ideas don’t fit: randomly selecting audiences isn’t location-based at all, so it wouldn’t target by geography. Delivering messages based on age focuses on demographics, not location. Targeting by time of day only uses when, not where, the user is, so the geographic element wouldn’t be considered.