In media planning, the metric that shows the cost to reach 1,000 exposures is

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Multiple Choice

In media planning, the metric that shows the cost to reach 1,000 exposures is

Explanation:
Cost per thousand impressions, known as CPM, is the metric that shows the cost to reach 1,000 exposures. It normalizes spending by the number of people who see the ad, making it easy to compare different media streams that have different audience sizes. CPC measures cost per click, which isn’t about how many people see the ad but how many click it. CTR is the ratio of clicks to impressions, a performance metric, not a cost measure. CPA is cost per action, focusing on specific outcomes like a sale or sign-up. So CPM specifically ties cost to reach, rather than to clicks or actions. For example, if you spend $200 and your campaign delivers 60,000 impressions, CPM = (200 / 60,000) × 1,000 = $3.33. That tells you you’re paying about $3.33 to reach 1,000 people, which you can compare across media buys. That’s why the cost-to-reach metric is CPM.

Cost per thousand impressions, known as CPM, is the metric that shows the cost to reach 1,000 exposures. It normalizes spending by the number of people who see the ad, making it easy to compare different media streams that have different audience sizes.

CPC measures cost per click, which isn’t about how many people see the ad but how many click it. CTR is the ratio of clicks to impressions, a performance metric, not a cost measure. CPA is cost per action, focusing on specific outcomes like a sale or sign-up. So CPM specifically ties cost to reach, rather than to clicks or actions.

For example, if you spend $200 and your campaign delivers 60,000 impressions, CPM = (200 / 60,000) × 1,000 = $3.33. That tells you you’re paying about $3.33 to reach 1,000 people, which you can compare across media buys.

That’s why the cost-to-reach metric is CPM.

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