Identify the three primary advertising objectives typically categorized in the hierarchy of effects

• A. Persuading, informing, and reminding
• B. Entertaining, informing, and persuading
• C. Informing, persuading, and reminding
• D. Creating awareness, consideration, and purchase

Answer: (C)

Understanding how ads move people through different responses, marketers focus on three broad objectives: informing, persuading, and reminding. Informing builds awareness and knowledge about a product or brand. Persuading aims to shape attitudes and motivate action by highlighting benefits and reasons to choose the brand. Reminding keeps the brand top of mind and encourages repeat purchases. This combination covers moving someone from awareness to action and beyond, which is why it’s the standard trio in the hierarchy of effects. Other options either add elements like entertainment or map more to stages of the buying process rather than the advertising actions themselves, so they don’t fit the classic three-objective framework.